美国最新Marketing方向相关职位来袭

今天小编继续为大家整理了一些

最新开放的Marketing Analyst/Digital Marketing相关岗位

1

Search Marketing Analyst

Job Type: Full-time Location: Benton Harbor, MI

Responsibilities • Provide brands and corporation with deep SEO knowledge, web expertise, digital marketing inputs on SEO and SEM and tools to help drive strategy and content development. • Act as a consultative resource and subject matter expert for our brand teams’ across SEO, paid search media program, and digital campaigns. • Perform keyword research and analysis and develop SEO strategy and roadmaps for new and existing websites across brands. • Utilize BrightEdge to analyze website SEO performance and provide strategic recommendations to improve search rankings, organic traffic, and overall site health from a technical aspect. • Regularly complete SEO site audits as well as search engine ranking benchmarks and deliver monthly, quarterly, yearly SEO performance reports. • Work with external web agencies, developers, and copywriters to establish SEO strategies and search engine-friendly website content development as per best practices within the industry. • Liaise with SEM agency teams to synchronize organic and paid search and increase efficiencies and conversions across all digital marketing efforts. • Keep up to date with SEO best practices, search engine ranking and keyword research tools and industry research. • Own and manage relationships with key SEO and digital partners. • Skilled in interpreting business measurement/reporting needs. Coordinate multiple stakeholder requests and project activities at any one time to ensure accurate, timely and efficient reporting and analysis deliverables. • Highly organized, with the ability to prioritize workflow and handle competing or changing priorities. Qualifications • Bachelor’s Degree • 2+ years of experience in Search Engine Optimization (SEO)and Search Engine Marketing (SEM/PPC) strategy and tactical implementation • Experience working with technical SEO, content marketing strategy, link building tactics, and web analytics • Degree in Marketing or related discipline preferred • Experience with web analytics platforms such as Adobe Analytics and Google Analytics. • Understanding of the webpage structures and site architecture. • Understanding of Content Management System (CMS) – Adobe Experience Manager or other. • Experience with SEO tools such as BrightEdge, Google Search Console, Bing Webmaster Tools, MOZ, and others. • Extensive knowledge measuring and using insights from digital marketing tools and ability to provide recommendations based on insights, industry benchmarks and best practices. • Experience with paid search marketing platforms such as Search Ads 360, Google Ads, and Bing Ads • Experience with media campaigns, execution and marketing analytics • Experience with Google Marketing Platform • Experience working with media data including but not limited to campaign performance, channel performance and partner performance • Ability to clearly and effectively articulate insights and recommended actions. • Effective written and oral communication skills, consulting skills, presentation skills and ability to work independently and in a team • Knowledge in digital marketing channels including email, display, social, video, and programmatic.

2

Digital Marketing Intern

Job Type: Internship Location: Northbrook, IL

Responsibilities • Aid in website design processes • Document requirements, test cases and perform testing of enhancements and bug fixes • Assist in set up and documentation of eCommerce processes • Respond to customer issues via JIRA ticketing system • May support implementation of lead generation and scoring programs • May maintain product data in the product information management system Qualifications • Pursuit of a Bachelor’s Degree which reflects an interest in Accounting, Finance, Business, Economics or related area of study. • Working knowledge of the Investment Industry in general • Work effectively in a team environment • Demonstrate initiative, creativity and a high degree of self-motivation • Flexibility to adapt to changing priorities and work assignments • Analytical skills – strong attention to detail, with the ability to critique and interpret data as well as formulate sound decisions. • Strong organizational skills – ability to perform tasks & achieve results independently and as part of a team, consistently meet deadlines, and prioritize multiple assignments effectively.

3

MBA Platform Brand Marketing Intern

Job Type: Internship Location:  San Mateo, CA

Responsibilities • As part of the Platform Marketing team, you will be supporting day-to-day functions and collaborating with cross functional teams to execute platform campaigns within owned channels. • You will improve marketing activation against network strategy and goals as well as lead a project based marketing activation that drives engagement on the platform • You will perform analysis that provides actionable insights on how to continually evolve and improve our audience marketing strategy • You will also audit PlayStation digital marketing messaging and provide recommendations Qualifications • Pursuing an MBA degree • Experience (job or volunteer) in a marketing role or marketing related discipline • Strong public-speaking and presentation skills. Excellent social and written communication skills • Real passion for games and brands • You are upbeat, ambitious, hardworking, and an excellent teammate

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